October 9, 2020

White Paper: Measuring what Matters in Immersive Environments

Biometric Feedback

Not all individuals experience emotions in the same way, yet traditional methods of measuring emotion either lack objectivity, ignore the context or are subject to subjectivity which affects the validity of the results.

emteq lab’s latest Virtual Reality (VR) technology builds on over 40 years of research into the relationship between facial expression and emotion, measuring arousal (level of activation or excitement) valence (whether a reaction is positive, negative or neutral) and action.

Our proprietary technology uses multimodal, biometric sensors within a virtual reality headset. By pairing this technology with VR immersive environments, emotional responses are measured in conditions that simulate real-world situations. The sensors within the headset monitor responses in heart rate and heart rate variability, facial electromyography (EMG), skin conductance, eye movements, and bodily motion to provide the most ecologically valid platform to quantify emotion more accurately and objectively.

To find out more about the benefits of measuring emotional responses in Virtual Reality and the world’s largest multi-modal, bio-metric data collection in VR, download the white paper here.

You may also like

€40,000 prize fund for VR researchers and content creators

We are delighted to announce that our CEO, Charles Nduka, will be one of the judges for the first XR Research Awards.

The XR Research Awards targets worldwide researchers, content creators or individuals affiliated with an academic, research, clinical, rehabilitation, or commercial company that may participate.

The motivation for the awards is to foster an evidence-based approach to VR so that this amazing technology can fulfil its potential. VR represents a unique way to understand human behaviour by monitoring behaviours and responses to known stimuli.

October 26, 2021

Read more

Revolutionising the User Experience with Immersive Technologies

On this week’s episode of Emotion Lab, Graeme Cox is joined by David Ripert from Poplar Studio. Poplar Studio is a creative platform that provides award-winning 3D and Augmented Reality (AR) experiences on-demand for marketing and commerce. Drawing upon David’s experiences at Netflix, Google and Youtube and his current role as UK President for the VR/AR Association, we discuss how immersive technologies are revolutionising user experiences across industries and use cases. David provides his unique insights on the future of immersive technologies. 

 

April 9, 2021

Read more

Improving digital experiences with audience psychology

On this week’s episode, Graeme is joined by Max Wiggins Insight and Innovation Lead at VERJ, a LAB Group agency. VERJ integrates science, innovation and design to uncover novel insights, solve client problems and develop creative solutions. With a background in cognitive neuroscience and psychology, Max uses his knowledge and expertise in human behaviours to solve commercial problems in digital environments and computational psychology to protect financially vulnerable adults.

March 22, 2021

Read more

About us

Objective measures of
emotional responses and behaviour

Location

  • Emteq Ltd.
    Sussex Innovation Centre,
    Brighton BN1 9SB,
    United Kingdom