About Emteq Labs

Virtual reality has the potential to revolutionise research into human behaviour. In the past, studies were either performed in settings that did not match reality or involved use of multiple disparate sensors and wet electrodes, a time-consuming process to set up and uncomfortable for the subject.

emteq labs is the market-leader in wearable technology to monitor and translate human intent and expression into credible and actionable feedback about behaviour, tailored to your project.

A new standard for emotion analytics. We’re a deep technology company, enabling accurate, real-time emotion sensing in virtual and augmented environments.

Our mission is to create technology that reduces friction and increases human happiness.
Management Team
Dr Charles Nduka
Chief Science Officer(CSO) and co-founder. Charles is a leading facial musculature expert with over 20 years surgical experience, including 10 years as Consultant Plastic & Reconstructive Surgeon (Queen Victoria Hospital). Charles has an extensive background in research and development including clinical trials, has over 100 scientific publications and is the Medical Advisory Board chair for the charity Facial Palsy UK.
Prof Hristijan Gjoreski
Chief Data Scientist. Hristijan is a recognised expert in the development of machine-learning algorithms for e-health, wearable sensors, activity recognition and affective computing. His achievements include 3 international patent applications, more than 100 scientific publications, and 1700 citations with h-index of 23. He was awarded “Best Young Scientist” in 2016 from the President of the Republic of Macedonia. He and his teams has won 3 international machine learning competitions for human activity recognition with wearable sensors.
Dr Ifigeneia Mavridou
Research Consultancy Manager and Lead Affect Scientist. Ifi specialises in affective computing, machine learning, signal processing, Virtual Reality systems and experiment design. Her doctorate thesis was based on detecting arousal and valence states through physiological signals using novel wearable sensors. In 2020, Ifi was integrated within the R&D team, where she has been investigating the recognition of physio-psychological states within XR.
Adam Bandeira Lynas
Chief Technology Officer (CTO) and Development Manager. Adam has worked within software development for over 15 years and has progressed within the industry from mobile software developer, solutions architect and  CTO. Adam has completed very successful engagements with a wide range of different industries and sectors, from small start-ups to large enterprise companies to deliver high-performance, scalable and feature-rich applications.
Claire Baert
Project Manager. Claire spent 10 years in the video games industry, before specialising in games for research and games for health. She is a passionate project manager with a strong focus on user experience and a personal interest in behaviour science. In her work, Claire is following a hybrid methodology that supports the needs of grant providers and investors while ensuring the team is empowered to adopt an agile approach to tasks.
Hardware & Firmware
Dr Mohsen Fatoorechi
Dr James Archer
Craig Hutchinson
Software and Cloud
Andy Cleal
Milky Asefa
Dan Shirley
Chris Nokes
Colin Smith
Hugo Hall
Data Science
Dr John Broulidakis
Michal Gnacek
Martin Gjoreski
Ivana Kiprijanovska
Simon Stankoski
Sophia Cox
Scientific Advisory Board
Professor Lord Ara Darzi
Director of the Institute of Global Health, Imperial College, previous Parliamentary Under-Secretary of State at the Department of Health. Pioneer in VR surgical training.
Professor Pam Kato
Behavioural psychologist and Professor of Serious Games. Led first successful randomised controlled of game technology for behaviour modification, Re-Mission. Ex-CEO of Hopelabs.
Professor Stephen Fairclough
Professor of psychophysiology and applied neurosciences, expertise in human-computer interaction.  Projects include using neurophysiology & psychophysiology in simulation environments and VR.
Professor Hugo Critchley
Co-director of the Sackler Centre for Consciousness Science at the University of Sussex. Projects combine VR/AR, neuroimaging and autonomic physiology.
Dr Hui Yu
Expert in computer vision, machine learning image/video processing and recognition, facial expression, human action and affective analysis (multidimensional) and geometric processing of human/facial performance.
Dr Hatice Gunes
Associate Professor at University of Cambridge’s Computer Laboratory, an expert in the areas of affective computing and social signal processing that lie at the crossroad of multiple disciplines including, computer vision, signal processing, machine learning, multimodal interaction and human-robot interaction.
Sergi Bermúdez i Badia
Sergi is Assistant Professor at the University of Madeira, where he teaches Informatics, Human Computer Interaction and Entertainment Technologies Masters. His scientific focus is the investigation of the underlying neural mechanisms of biological systems and to exploit them using real world artefacts, with special emphasis in neuro-rehabilitation systems, interactive technologies and robots.
Graeme Cox
Graeme is co-founder of emteq labs. He holds a degree in Artificial Intelligence from Edinburgh University, has over 20 years’ experience in scaling product development teams and a track record of building profitable, high-growth businesses in the High-Tech & Internet industries. This includes dns ltd, a CyberSecurity monitoring & 1st response business that Graeme sold to Dell Secureworks in 2009. Graeme has founded and managed four technology businesses and has served as board member and advisor on several more.
Dr Ellen Seiss
Principal Academic at Bournemouth University, Steering Group member of the Interdisciplinary Neuroscience Research Centre (INRC) at Bournemouth University. Her projects combine VR with experimental, psychophysiological, and EEG methods in the areas of cognitive and affective neuroscience.

Browse our whitepapers

Discover the science of facial electromyography to uncover hidden insights.
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