Thought Lab

Emteq Labs – proud organizer of the first XR Research Awards with €50,000 fund for researchers and content creators

We’re delighted to share that we organized and cohost the first XR Research Awards with 319 applications and 89 high-quality proposals. The XRRA provided a new opportunity for researchers and content creators to apply to a €50,000 fund to study behaviour in VR and promote the use of objective data to understand human behavioural responses in VR.

We are proud to support researchers who are looking to use VR as a research laboratory to study human behaviour. We are happy to partner with leaders in the fields of hardware, physiological monitoring, and data analytics so that academic or commercial researchers and content creators can get accurate information on how people respond to VR.

January 11, 2022

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€40,000 prize fund for VR researchers and content creators

We are delighted to announce that our CEO, Charles Nduka, will be one of the judges for the first XR Research Awards.

The XR Research Awards targets worldwide researchers, content creators or individuals affiliated with an academic, research, clinical, rehabilitation, or commercial company that may participate.

The motivation for the awards is to foster an evidence-based approach to VR so that this amazing technology can fulfil its potential. VR represents a unique way to understand human behaviour by monitoring behaviours and responses to known stimuli.

October 26, 2021

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Revolutionising the User Experience with Immersive Technologies

On this week’s episode of Emotion Lab, Graeme Cox is joined by David Ripert from Poplar Studio. Poplar Studio is a creative platform that provides award-winning 3D and Augmented Reality (AR) experiences on-demand for marketing and commerce. Drawing upon David’s experiences at Netflix, Google and Youtube and his current role as UK President for the VR/AR Association, we discuss how immersive technologies are revolutionising user experiences across industries and use cases. David provides his unique insights on the future of immersive technologies. 


April 9, 2021

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Improving digital experiences with audience psychology

On this week’s episode, Graeme is joined by Max Wiggins Insight and Innovation Lead at VERJ, a LAB Group agency. VERJ integrates science, innovation and design to uncover novel insights, solve client problems and develop creative solutions. With a background in cognitive neuroscience and psychology, Max uses his knowledge and expertise in human behaviours to solve commercial problems in digital environments and computational psychology to protect financially vulnerable adults.

March 22, 2021

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Virtual interventions for youth psychosis with Professor Thompson

On this week’s episode of Emotion Lab, Dr. Charles Nduka is joined by Dr. Andrew Thompson.  Thompson is an expert in the field of youth psychiatry. His primary interest is in prevention or early intervention of first episode psychosis. We discuss the potential of virtual reality to overcome hurdles in social therapy, embody hallucinations and create a safe environment for exposure. 

March 8, 2021

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XRSI Roundtable: Part 2

On this week’s episode of Emotion Lab, join us for part two of the Safety in XR roundtable. Together with XR Safety Initiative (XRSI) members Walter Greenleaf, Rachel Michelson and emteq’s own Dr Charles Nduka, we discuss the challenges in building evidence for XR use in clinical settings, the role of big pharma and how XR can help scale and personalise healthcare.

February 22, 2021

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XRSI Roundtable on Safety in XR – Part 1

On this week’s episode of Emotion Lab, join us for part one of the Safety in XR roundtable. Together with a team of experts, including XRSI members Walter Greenleaf, Rachel Michelson and emteq labs own Dr Charles Nduka, we explored regulation, safety and security in XR, covering the XR Safety Initiative, as well as the latest evidence and opportunities in VR research and technology. 

February 9, 2021

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The neuroscience of emotions with Dr Lisa Feldman Barrett

This week on Emotion Lab, Dr Charles Nduka is joined by Dr Lisa Feldman Barrett. In this episode,, Charles and Lisa take a deep dive into the neuroscience of emotions. They discuss the human “metabolic budget” and its impact on emotions, the concepts of allostasis and facial feedback and much more!

January 25, 2021

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Measuring subjective emotional experiences

This week Dr Charles Nduka is joined by Professor Karen Quigley – Professor of Psychology at Northeastern University in Boston. In this episode of the Emotion Lab, Charles and Karen discuss the peripheral physiological measurements of emotions, individual differences between emotional experience, as well as the application of emotions research in real-life scenarios. 

January 11, 2021

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About us

Objective measures of
emotional responses and behaviour


  • Emteq Ltd.
    Sussex Innovation Centre,
    Brighton BN1 9SB,
    United Kingdom